Natural wellness since 1912
Paul Bragg opened the first health food store in America in 1912. Following personal health struggles which led him to start an extraordinary health crusade. That’s how the Bragg story began.
Spreading health throughout the world!
Now, with more than 100 years of heritage, his pioneering spirit lives on in Bragg’s philosophy. His most valuable contribution to natural health is without a doubt the iconic Bragg Organic Apple Cider Vinegar with the Mother.
Crippled by TB as a teenager, Bragg developed his own eating, breathing and exercising program. He did this to rebuild his body and become a living example of great health. Above all Paul Bragg was a true pioneer and visionary in the field of natural health. His work has touched the lives of thousand of people of all ages throughout the world.
Paul & Patrica Bragg spreading the word of health
A legend and beloved health crusader, Bragg was the inspiration and personal health and fitness advisor to many. For example, top Olympic Stars learnt from him, including 4-time swimming Gold Medalist Murray Rose and 3-time track Gold Medalist Betty Cuthbert of Australia.
Paul & Patrica Bragg spreading the word of health
Patrica Bragg
Bragg Live Food Products once produced 365 items - including early vitamins, minerals, health foods, and skincare - “one for every day of the year,” says Patricia Bragg, Paul’s daughter and current CEO.
Today, she promotes health and nutrition through Bragg, her 10 best-selling self-help books, international seminars, radio and TV appearances, earning worldwide recognition.
Bragg’s Legacy
Bragg recently turned 90 years young and announced that singer Katie Perry and actor Orlando Bloom have become co-owners of the Bragg company and will carry on Paul & Patricia’s legacy.
Bragg in the United Kingdom
The Bragg Story Continues through the beating heart of health enthusiasts throughout the world!
Bragg products, and in particular the iconic organic apple cider vinger, are as popular as ever and loved by celebrities such as Katy Perry, Miranda Kerr, Kourtney Kardashian and Victoria Beckham; to name but a few.
Omnivita Ltd is the sole UK importer and distributor of Bragg Live Foods.
We evolve with science but stay rooted in nature. Our commitment to the Bragg founding principles is as strong as ever.
Then, 1912
Santa Barbara, CA
Paul Bragg’s belief in a deep connection with nature and desire to spread the word on natural wellness.
Today, 2025
Worldwide
We're still leading the way, offering science-backed products and resources to spread the word about natural wellness.